lpr

London Property Research Press

Who makes money and who doesn’t when new-build flats in London are resold?

What 10,000 sales reveal

Updated 2026 Edition

Most buyers lost money — some made substantial gains

Also available on Amazon (Kindle and Paperback)

GET THE FULL STUDY – £29.99 (immediate download)

Buyers assume new-build flats rise in
in value over time

An analysis of 10,000 sales in the last eleven years showed profit outcomes diverged markedly

What this means in real terms

Across all resales profit outcomes ranged from -52% to 50% – most buyers lost money, some large chunks of their capital, but some made substantial gains

What you get

Same flat resale outcomes
Profit after Stamp Duty and adjusted for inflation
An explanation of the affect of the property market on profit
The reasons why profit outcomes diverged
Analysis of the effect of different buyer decisions on profit
Clear tables you can use

Also available on Amazon (Kindle and Paperback)

GET THE FULL STUDY –£29.99 (immediate download)

About the researcher

This study was produced by Ramsey Sapper, an independent property researcher and investor. He has over 20 years’ investing experience in the London property market. He previously co-founded a company that provided technology based global marketing services to major UK residential developers. He has degrees in Computer Science and Management Science from Imperial College, London.